Wacom's Yuify brand world

Wacom designed the Yuify platform to securely manage and protect the ownership of one’s work by digitally encrypting an invisible watermark. The Yuify brand world was created based on the concept of fireflies and their illuminations lighting the way, like a Yuify watermark revealing itself to protect an artist and their work.

An artwork stamp, which customers can choose to apply to their work, was designed and tested for legibility against a variety of styles.

Once a brand world was created for Yuify, it was applied to the marketing website and across the platform. Balancing the user’s experience with the brand world needed to be considered across both deliverables.

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