Tasked with exploring a way to introduce photography to Nationwide’s heavily-illustrative brand world, a solution was found which kept the brand true to its origins.
Adding photography was proposed as an important tool to draw the eye and create a sense of humanity, whist also adding variety to brand communications.
Adding photography was proposed as an important tool to draw the eye and create a sense of humanity, whist also adding variety to brand communications.
As part of the CRM project, a 'year round-up' animation was created to celebrate a customer's progress in repaying their bank loan.
Combining playful motion with the brand’s suite of illustrations (plus creating some new ones) helped to lighten the tone and inject some fun into a topic that often comes with negative connotations.
